Puma Social / dir Fredrik Bond
COMMERCIALS
The 90-second film juxtaposes a slew of reality television audio clips with visuals of life being played. It celebrates those who choose to ignore the banality of today's reality television climate, in favor of
creating their own stories with friends and teammates. Furthermore, the film encourages those of us not out already, to get off the couch. Because in the end, life deserves to be played, and channel surfing is not a sport. Live Life, Don't Watch It.
Music composed by Pete Jones.